Experience Matters
20+ Yr Content Strategist & Copywriter Specializing in Complex B2B (Medical/Healthcare, Finance, Technology) Industries
Featured Work
Selected publications showcasing expertise in B2B marketing, content strategy, and industry insights
Gift Card Programs
What every business should know to capitalize on their growing popularity
Mastering OTT Advertising
Reach your ideal audience with over-the-top advertising strategies
Instore Retail Marketing
Strategies for bridging the gap between online and instore experiences
ACD Distribution Case Study
How payment solutions transformed a board games wholesaler
Supply Chain Protection with AI
How Interos protects supply chains with the Trensant AI Platform
Direct Mail for E-Commerce
Winning strategies to drive online sales with direct mail
Services
SEO Strategist
Proven Technical SEO and Content Marketing skills to achieve pillar content dominance.
Conversion Copywriting
Ability to integrate complex value propositions into high-performing copy and turn casual audiences into customers.
Blog Articles
Short-form and long-form content creation that achieves first-page search rankings.
Case Studies
Transforming client successes into measurable revenue assets with compelling, persuasive narratives.
Demand Generation Copywriting
Driving high-volume traffic with high-value assets that reduce CPL and improve conversion rates.
Topic Development
Specializing in complex, compliance-heavy fields (finance, B2B, tech) and establishing thought leadership.
About
My expertise is transforming ideas into clear, conversion-focused copy that expresses a strong and memorable brand voice and captures target audience interest. I excel in breaking down complicated ideas (in the B2B SaaS, Finance, Healthcare, and Enterprise Technology sectors). I focus on measurable results and driving significant organic search traffic, improving conversion rates, and elevating search engine rankings through targeted, data-backed content strategies.